Problem One: “I forgot it was renewing.”

This is probably the most common subscription problem.

Life gets busy. People subscribe to a free trial or monthly service with every intention of cancelling later, but weeks or months pass.

Then one morning, a renewal notification appears. Sometimes it’s ₦2,500; sometimes ₦25,000.

The issue isn’t always the amount; it’s that the payment wasn’t expected. Many people don’t forget because they’re careless; they forget because subscriptions are designed to continue quietly in the background.

Problem Two: "I don't even know how many subscriptions I have.”

For many people, subscriptions accumulate slowly.

Netflix.

Spotify.

Google One.

Apple Music.

ChatGPT.

Canva.

Prime.

CapCut.

Notion.

Adobe.

Cloud storage.

AI tools.

What starts as two subscriptions quickly becomes ten.